If I have learned one thing from my past year in a startup, it’s that creating a website that engages people is truly one of the hardest and most important things an organization can do to jumpstart their goals and make an impact.
We live in an information age: the average amount of time of time spent daily online is a staggering 6 or 7 hours. This combined with the sheer amount of content makes for an interesting online experience. Very seldom will anyone view a single website for more than a minute. When it comes down to it, 55% of your web visitors will spend an average of 5 seconds on your website before moving on. This can easily be a discouraging statistic, but it also offers a challenge to build a website that catches the viewer from the start.
We came to a stark realization recently that as good as our intentions may be to impact this next generation, we won’t be able to without engaging them with a story that matters. Our website was becoming the bottleneck that prevented our forward mobility as an organization and relevance to our audience.
Over the past few weeks, we have dedicated countless hours rewriting EA’s story to make sure that our website reflects the story we want to tell. Here’s a few things we have been learning throughout the process:
Your website is the client’s first glimpse into your organization’s story.
Sometimes they may come across your organization on Facebook or another platform, and many will seek further information by visiting your website. This is why it is key to tell the right story from the start. What is the invitation you are extending? What is your call to action?
Instead of focusing on what you have to offer, make your story about the people you are seeking to impact.
This generation is suspicious of sales pitches and will go a long way to avoid anything that comes across that way. It’s important that from the beginning, your website features your audience as the main character and shows them how your organization enriches their life.
Make sure your story stays the same across all platforms.
We are realizing quickly as we transform our website that other platforms will naturally have to follow suit. If a person sees your Facebook and it’s like a ghost town, they may never make it to your website. All platforms should be reinforcing each other and working together to bring your audience the same message.
We hope that this could possibly be a conversation starter at your workplace, university, or other organization that you are a part of. Let us know in the comments how your website revamp has helped you with your brand or organization.